Blog

Tariffs to BRICS Nations: Why Bullying 45% of the World Won’t Work<figure id="figure-6ld2pmcs3xm4ed4h5q"><img id="6ld2pmcs3xm4ed4h5q" src="https://cdn.durable.co/getty/0zPQbOHOviHg00pQyrGAOTugdusWaHxV8zcKEHlZP76WBxfX4IAk9VHX3FQ9O0hX.jpeg" alt="Flags of US or United States of America, Russia, Iran, EU or European Union and China on hands punch to each others on world map" title="Flags of US or United States of America, Russia, Iran, EU or European Union and China on hands punch to each others on world map" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="USA VS. THE WORLD" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/getty/0zPQbOHOviHg00pQyrGAOTugdusWaHxV8zcKEHlZP76WBxfX4IAk9VHX3FQ9O0hX.jpeg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"><figcaption class="body-normal text-gray-500 mt-2">USA VS. THE WORLD</figcaption></figure>Let’s be real: U.S. tariffs on BRICS nations aren’t what they seem, and the idea that America can dictate terms to nearly half the world’s population is delusional. As someone who loves my home city of Oakland, California, I know one thing—Oakland can’t bully the whole state of California, and neither can the U.S. bully BRICS nations.&nbsp; Debt Dependency and Audacity China holds over a trillion dollars in U.S. Treasury bonds, meaning the U.S. is heavily indebted to one of the very nations it’s trying to punish. That’s like borrowing money from someone and then trying to lecture them on how to manage their finances. Make it make sense!And it’s not just China. The U.S. owes massive amounts of money to Japan, Saudi Arabia, and Europe. Yet, America has the audacity to lecture these nations on fiscal discipline while running up its own tab. It’s hypocrisy at its finest. As someone from Oakland, I’ve seen this kind of game up close: governments that can’t balance their own budgets but are quick to tell everyone else how to live. It’s wild.&nbsp; Global Economics vs. Local Ignorance Tariffs are a 20th-century solution to a 21st-century problem. The global economy doesn’t operate in silos anymore. Supply chains are interconnected, and when you disrupt them, everyone feels the pinch.Meanwhile, BRICS nations like China are playing chess while America is stuck on checkers. China is out here building alliances in Africa, Asia, and Europe, expanding its influence while the U.S. fumbles with tariff tantrums. This kind of short-sightedness doesn’t just hurt China—it hurts America more. Trying to isolate yourself in a globalized world is like boxing with one hand tied behind your back—you’re setting yourself up for failure.&nbsp; The Real Cost: Americans Pay Twice Peep Game: tariffs don’t just hurt BRICS—they hurt Americans, too. Higher tariffs mean higher prices at the store, so consumers pay more. On top of that, the government collects the tariff revenue, so Americans are taxed twice—once as shoppers and again as taxpayers funding this nonsense.But here’s where it gets even messier: many of these "Chinese goods" being taxed are actually produced by American companies that have operated in China for years. Take Nike, for example, which has relied on overseas production for decades to benefit from cheaper labor and fewer regulations. When tariffs hit, these companies face higher costs, which are passed on to American consumers.And it’s not just Nike. Tech companies like Apple, which assembles most of its products in China, or Walmart, which imports a significant portion of its goods, are also affected. These tariffs don’t just penalize China—they penalize American businesses trying to stay competitive in a global economy.The irony is that these companies moved operations overseas to cut costs, taking jobs away from American workers in the first place. Now, tariffs are taxing their production, forcing Americans to pay more for goods that used to be made at home. It’s a vicious cycle that highlights how disconnected these policies are from the realities of modern global economics.&nbsp; This addition ties in the impact on American companies, provides real examples like Nike and Apple, and reinforces the broader critique of tariffs as a misguided strategy.<figure id="figure-s1g95e5kem4eeiue7"><img id="s1g95e5kem4eeiue7" src="https://cdn.durable.co/getty/2ZVh9y52eux19EZfZu2JHxA1ZJgj3Af6mkRHBvnsxmFtkw79rIxQiAHNrN0l8rit.jpeg" alt="Shanghai nanjing road Nike clothing stores display sportswear，in Shanghai，China" title="Shanghai nanjing road Nike clothing stores display sportswear，in Shanghai，China" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="NIKE MADE IN CHINA" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/getty/2ZVh9y52eux19EZfZu2JHxA1ZJgj3Af6mkRHBvnsxmFtkw79rIxQiAHNrN0l8rit.jpeg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"><figcaption class="body-normal text-gray-500 mt-2">NIKE MADE IN CHINA</figcaption></figure>A Better Way Forward If America wants to compete with BRICS, it needs to focus on fixing what’s broken at home. Invest in infrastructure. Fund education. Support innovation. Build an economy that’s strong because of what it produces, not because of who it penalizes.But here’s the uncomfortable truth: American customers care about one thing—how cheap. For as long as I can remember, we’ve grown up watching pictures and videos of China’s harsh labor conditions. We’ve seen stories about 12-year-olds, elderly women, and workers toiling without livable wages or proper breaks. And yet, we continue to buy Jordans, luxury purses, and other high-end products made in those factories, never questioning who pays the real price for our bargains.As George Carlin put it, “We don’t care about them, we just want our stuff.” We go on vacation with our stuff, only to buy more stuff—preferably at a cheaper price. America’s obsession with stockpiling goods and saving a buck has blinded us to the cost borne by the people making those products.And here’s where it gets even more absurd: can you imagine someone owing you money, then turning around to threaten you with taxes and tell you what you better do? That’s exactly what America is doing to countries like China, which holds over a trillion dollars in U.S. debt. It’s like borrowing from a neighbor, then telling them how to mow their lawn.Americans' appetite and thinking must change. We need to be less focused on luxury at any cost and shift toward prioritizing investment and savings. Universal healthcare and education would create a more educated and healthier country—one that makes better buying decisions. Instead of buying cars, houses, lashes, lip and butt injections, and teeth—often on credit—we need to prioritize financial responsibility. If Americans still feel they need these things, they should pay in cash, not saddle themselves with unnecessary debt.The harsh reality is that most Americans are not retiring with enough money to take care of themselves. This shortfall places an immense burden on their families and the country as a whole.If we truly want to build a stronger economy, we must shift the focus from exploiting cheap labor abroad to creating sustainable opportunities at home. That means addressing systemic issues—livable wages, fair working conditions, universal healthcare, and an economy built on equitable practices. Penalizing BRICS through tariffs won’t solve these problems, but investing in American workers and industries just might.<figure id="figure-v3cgmnz3rnm4efbj0r" class=""><img id="v3cgmnz3rnm4efbj0r" src="https://cdn.durable.co/getty/1XPhgE5egdz0helqe31tuYADV7q75im6VfEocGsSFbXkRlgqIc3GKREvqbFv8cHo.jpeg" alt="Aesthetic cosmetologist makes lipolytic injections to burn fat on the thighs, hips and body of a woman. Female aesthetic cosmetology in a beauty salon.Cosmetology concept." title="Aesthetic cosmetologist makes lipolytic injections to burn fat on the thighs, hips and body of a woman. Female aesthetic cosmetology in a beauty salon.Cosmetology concept." class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/getty/1XPhgE5egdz0helqe31tuYADV7q75im6VfEocGsSFbXkRlgqIc3GKREvqbFv8cHo.jpeg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure>Debt hypocrisy is another critical issue. The U.S. can’t preach about financial discipline while borrowing trillions from the very nations it’s trying to strong-arm. It’s time for real strategies, not political stunts. But strategies require leaders with real financial acumen and experience to guide this nation.Here’s where key names like Dave Ramsey, John Hope Bryant, Ramit Sethi, and Suze Orman come into play. Each brings a unique skill set that could be transformative in a cabinet role. Here’s how they could contribute:&nbsp;Recommended Cabinet Roles Dave Ramsey – Secretary of Treasury<figure id="figure-drkm1dauzm4ee79pv" class=""><img id="drkm1dauzm4ee79pv" src="https://cdn.durable.co/blocks/26YxxkbWMZYUbWtUU4WJH3qVQag7vHCmFN0Enklgv1zoA5mNbBEsFZvgvDKCzdYX.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9; object-position: 50% 55%;" data-corners="default" data-aspect="16:9" data-caption="Dave Ramsey" data-positionx="50%" data-positiony="55%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/26YxxkbWMZYUbWtUU4WJH3qVQag7vHCmFN0Enklgv1zoA5mNbBEsFZvgvDKCzdYX.jpg" data-mce-style="aspect-ratio: 16/9; object-position: 50% 55%;"><figcaption class="body-normal text-gray-500 mt-2">Dave Ramsey</figcaption></figure>Known for his no-nonsense approach to budgeting and financial discipline, Ramsey could focus on eliminating wasteful spending and introducing practical, debt-reduction strategies at the national level. John Hope Bryant – Secretary of Commerce<figure id="figure-3qzagjrvtm4ee98gn"><img id="3qzagjrvtm4ee98gn" src="https://cdn.durable.co/blocks/35SttmwvHgDym3kzq65LO6nGEzKEQFurUlJZFSqKm3NOlddeMVrxRiXx4hkXFLNG.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9; object-position: 50% 40%;" data-corners="default" data-aspect="16:9" data-caption="John Hope Bryant" data-positionx="50%" data-positiony="40%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/35SttmwvHgDym3kzq65LO6nGEzKEQFurUlJZFSqKm3NOlddeMVrxRiXx4hkXFLNG.jpg" data-mce-style="aspect-ratio: 16/9; object-position: 50% 40%;"><figcaption class="body-normal text-gray-500 mt-2">John Hope Bryant</figcaption></figure>With his expertise in economic empowerment and creating opportunities in underserved communities, Bryant would drive initiatives to rebuild the middle class and promote small business growth, especially in economically disadvantaged areas. Ramit Sethi – Director of the Office of Management and Budget (OMB)<figure id="figure-lhg3ec6ecwm4eeat5s"><img id="lhg3ec6ecwm4eeat5s" src="https://cdn.durable.co/blocks/1wEBuJiDvnv8OSX7NLaYskMGJWH9EPRTEQeGJ33WMrcq7t0RvzbsnkEvxXcg04Et.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9; object-position: 50% 35%;" data-corners="default" data-aspect="16:9" data-caption="Ramit Sethi" data-positionx="50%" data-positiony="35%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/1wEBuJiDvnv8OSX7NLaYskMGJWH9EPRTEQeGJ33WMrcq7t0RvzbsnkEvxXcg04Et.jpg" data-mce-style="aspect-ratio: 16/9; object-position: 50% 35%;"><figcaption class="body-normal text-gray-500 mt-2">Ramit Sethi</figcaption></figure>Sethi’s innovative approach to personal finance and his emphasis on investing could help reshape how the government allocates resources, focusing on long-term returns rather than short-term fixes. Suze Orman – Chair of the Federal Reserve or Secretary of Labor<figure id="figure-7ndbenzbc7m4eec496"><img id="7ndbenzbc7m4eec496" src="https://cdn.durable.co/blocks/39HN2oqSUoktqmYBO14eC2L5Za05ThGomK2HvfiN2O9c1ap8Zzfygcx93F3flRQn.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9; object-position: 50% 35%;" data-corners="default" data-aspect="16:9" data-caption="Suze Orman" data-positionx="50%" data-positiony="35%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/39HN2oqSUoktqmYBO14eC2L5Za05ThGomK2HvfiN2O9c1ap8Zzfygcx93F3flRQn.jpg" data-mce-style="aspect-ratio: 16/9; object-position: 50% 35%;"><figcaption class="body-normal text-gray-500 mt-2">Suze Orman</figcaption></figure>Orman’s deep understanding of consumer behavior and financial markets makes her an excellent candidate to lead the Federal Reserve. Alternatively, as Secretary of Labor, she could champion policies that increase wages and retirement security for workers. &nbsp; A Cabinet with Real Power These leaders are not just advisors; they’re problem solvers who understand money, economics, and how financial policies impact everyday Americans. Bringing their expertise into key cabinet positions could steer the U.S. away from the dangerous cycle of debt and into a future of sustainable economic growth. It’s time for leaders with real-world experience to have real power..&nbsp; Conclusion: Stop the Games As Richard Wolff might say, America’s contradictions are its greatest weakness. America is outta pocket, and needs to stop playing games, Yadadamean (Oakland Slang). Governments fumble their own budgets but want to dictate terms to the rest of the world.You can’t bully nearly half the global population without repercussions. It’s time to focus on rebuilding at home, strengthening the economy with integrity, and engaging with the world through partnership—not outdated power plays. The clock’s ticking, and the world is watching. You feel me?

Tariffs to BRICS Nations: Why Bullying 45% of the World Won’t Work

Navigating Movies as a Christian Parent: Watching What Your Kids Want to SeeAs Christian parents, we often find ourselves in a tricky spot when it comes to choosing entertainment for our kids. We want to shield them from negative influences, but at the same time, we recognize that the world we live in isn’t always going to align with our values. The key isn’t avoiding everything but equipping our children to discern and understand what they see.Recently, I took my daughters to see the movie Wicked. It’s a musical, full of drama, incredible acting, and thought-provoking themes. While I had my reservations—after all, the title alone raises eyebrows—I made the decision to go with them. Why? Because parenting isn’t just about shielding our kids; it’s about guiding them through what they encounter, even in entertainment.<figure id="figure-ydy4pk71mlm4dc7fgt"><img id="ydy4pk71mlm4dc7fgt" src="https://cdn.durable.co/blocks/25qx4OcATNvTRTZyl5eOYow2gTVGFYR4svpjkzPgJSfic4jeA3eQEWE9Osmrzq0S.jpg" alt="Cynthia Erivo Wicked Witch Wicked Movie" title="Cynthia Erivo Wicked Witch Wicked Movie" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="Cynthia Erivo: a true Black British icon, shining on every stage." data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/25qx4OcATNvTRTZyl5eOYow2gTVGFYR4svpjkzPgJSfic4jeA3eQEWE9Osmrzq0S.jpg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"><figcaption class="body-normal text-gray-500 mt-2">Cynthia Erivo: a true Black British icon, shining on every stage.</figcaption></figure>Why I Let Them Watch It The PG rating gave me confidence that, while there might be elements I’d prefer weren’t there, the content was appropriate for their age. However, as with anything, it’s not just about the rating but the conversations that come afterward. I made sure to pray beforehand and remind my daughters that the "witchcraft" elements were part of the fictional storyline, not something to embrace.What We Learned Great Art Can Have Valuable Lessons The acting and writing in Wicked were phenomenal, and the performances had lessons about choices, perspectives, and consequences. The “wicked” witch’s character was a reminder that labels often don’t tell the full story—a powerful talking point for my daughters. Engage, Don’t Avoid Instead of saying no to every movie that raises a question, I use those moments to teach discernment. If we avoid every challenge, how will they grow into adults who can navigate life on their own? Watching this movie together allowed me to share my values while they enjoyed a story they loved. Parenting Means Being Present I could have let them watch it with friends, but being there with them meant I could answer questions, share my perspective, and show them how to filter entertainment through our faith. A Balanced Approach We can’t shield our kids from everything the world throws at them. What we can do is be present, guide them, and show them how to live out their faith no matter the circumstances. Watching Wicked with my daughters reminded me that it’s not about running from the world but standing firm in it.And yes, while I prayed away any lingering witchcraft vibes, I can’t deny that the "wicked" witch gave an Oscar-worthy performance! 🎭 Sometimes, it’s about appreciating the art while staying grounded in what truly matters.Parenting isn’t about perfection; it’s about intention. Let’s raise kids who can face the world with wisdom and faith, one movie at a time. 🌟<figure id="figure-ly4adxq90nm4dccqet"><img id="ly4adxq90nm4dccqet" src="https://cdn.durable.co/blocks/2aNZogEK80CsiKBq1nCQ47BcKbNmJhwcuyAqkq6HkGcO0A779PGayYrzHJBYe730.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption=" Cynthia Erivo and Adrianne Grande Two Wicked Witches" data-positionX="undefined" data-positionY="undefined" data-fullWidth="false"/><figcaption class="body-normal text-gray-500 mt-2"> Cynthia Erivo and Adrianne Grande Two Wicked Witches</figcaption></figure>

Navigating Movies as a Christian Parent: Watching What Your Kids Want to See

Compliance Concept - Arrows Hitting Bull's Eye Target Symbol And The Compliance Word Written Wood Blocks In Front Defocused Background

How to Achieve CMMC Compliance: A Step-by-Step Guide with CostsIf your business wants to work with the U.S. Department of Defense (DoD), achieving Cybersecurity Maturity Model Certification (CMMC) is crucial. This step-by-step guide will break down the process, estimated costs, and resources to help you on your compliance journey.<figure id="figure-vku5jhpl3pm4c9z2pz"><img id="vku5jhpl3pm4c9z2pz" src="https://cdn.durable.co/getty/1e96GsIamMrtHCQaHO2YFIHUeWoN1AMOnJsioT1T85j2UzEtnrNXMNCgpiRDqMcf.jpeg" alt="Computer hacker stealing data from a laptop" title="Computer hacker stealing data from a laptop" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="B00k N0w B3f0r3 1t'5 T00 L8!" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/getty/1e96GsIamMrtHCQaHO2YFIHUeWoN1AMOnJsioT1T85j2UzEtnrNXMNCgpiRDqMcf.jpeg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"><figcaption class="body-normal text-gray-500 mt-2">B00k N0w B3f0r3 1t'5 T00 L8!</figcaption></figure>What is CMMC?The CMMC (Cybersecurity Maturity Model Certification) is a cybersecurity framework designed by the DoD to protect sensitive data like Controlled Unclassified Information (CUI). All contractors and subcontractors in the Defense Industrial Base (DIB) must comply with it to bid on DoD contracts. Step-by-Step Guide to CMMC Compliance1. Determine Your Required CMMC LevelCMMC Levels:Level 1 (Foundational): Basic cybersecurity hygiene for protecting Federal Contract Information (FCI).Level 2 (Advanced): Advanced practices aligned with NIST SP 800-171 for CUI.Level 3 (Expert): Protecting CUI against advanced threats using NIST SP 800-172. Cost: Determining your level is free, but consulting a cybersecurity expert for advice may cost $200–$500/hour.Helpful Resource:Visit the official CMMC Accreditation Body website: www.cmmcab.org 2. Conduct a Gap Analysis<figure id="figure-mvq9h962xm4c1vdxc"><img id="mvq9h962xm4c1vdxc" src="https://cdn.durable.co/getty/2c54kuy9RoZUlRlTw5vbq20v9dCXPCpXihbTdom7nlhGAX0hfsKKC2iK8f9k9Ycp.jpeg" alt="" title="" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 1/1; object-position: 50% 45%;" data-corners="small" data-aspect="1:1" data-caption="" data-positionx="50%" data-positiony="45%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/getty/2c54kuy9RoZUlRlTw5vbq20v9dCXPCpXihbTdom7nlhGAX0hfsKKC2iK8f9k9Ycp.jpeg" data-mce-style="aspect-ratio: 1/1; object-position: 50% 45%;"></figure>What it is: A review of your current cybersecurity practices compared to CMMC requirements.How to do it:Hire a cybersecurity consultant or use tools like SecureFrame or ThreatSwitch.Identify areas that need improvement (e.g., firewalls, employee training, access control). Cost: Expect to pay $5,000–$15,000 for a full assessment, depending on your company size and complexity.Helpful Resources:Gap analysis tools are available on SecureFrame: www.secureframe.comThreatSwitch cybersecurity software: www.threatswitch.com 3. Develop a Plan of ActionCreate a detailed roadmap addressing:Necessary technology upgrades.Employee training programs.Third-party assessments. Cost: If using consultants, this can cost $1,000–$3,000, or you can do it in-house with templates from CMMC Marketplace.Helpful Resource:Explore CMMC templates on CMMC Marketplace: www.cmmcab.org/marketplace 4. Implement Required Security ControlsExamples of actions:Encrypt sensitive data.Set up multi-factor authentication.Establish incident response plans. Cost:Small businesses: $10,000–$50,000.Medium to large businesses: $50,000–$250,000. Helpful Resource:Microsoft 365 Government Plans: www.microsoft.com/en-us/microsoft-365/government<figure id="figure-34cmdt0jdkm4ca5tlq"><img id="34cmdt0jdkm4ca5tlq" src="https://cdn.durable.co/getty/31zRa7WnaF5viZoCGs2kJx5ndu9YAFFAW3TNGMDP9zEwDbWEaFiaoImuUey1SLTe.jpeg" alt="Text account hacked on laptop screen. Warning triangular sign with exclamation mark symbol. Blue screen. Horizontal." title="Text account hacked on laptop screen. Warning triangular sign with exclamation mark symbol. Blue screen. Horizontal." class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: center center;" data-corners="small" data-aspect="16:9" data-caption="Ngwaga bjale pele nako e fela!" data-positionX="undefined" data-positionY="undefined" data-fullWidth="false"/><figcaption class="body-normal text-gray-500 mt-2">Ngwaga bjale pele nako e fela!</figcaption></figure>5. Train Your TeamConduct mandatory training for all employees on cybersecurity practices and CMMC requirements. Cost:Use online training platforms like:SANS Institute: $1,000/person www.sans.orgCoursera: $50–$100/month www.coursera.org 6. Hire a Certified Third-Party AssessorRequired for CMMC Level 2 and Level 3.Use the official CMMC Accreditation Body Marketplace to find a Certified Third-Party Assessment Organization (C3PAO). Cost: Assessments cost $3,000–$15,000 for small businesses and can exceed $50,000 for larger organizations.Helpful Resource:Certified Third-Party Assessment Organization: www.cmmcab.org/marketplace 7. Prepare for Continuous MonitoringCMMC compliance isn’t a one-time event. Implement continuous monitoring to stay compliant and prepare for re-assessments every three years.Cost: Ongoing monitoring services (e.g., SIEM tools) cost $500–$5,000/month.Helpful Resource:Learn more about SIEM tools on Splunk: www.splunk.com Estimated Total Cost by LevelLevel 1 (Self-Assessment): $15,000–$30,000.Level 2 (Third-Party Assessment): $50,000–$120,000.Level 3 (Government Assessment): $150,000+. Helpful Tools and ResourcesHere’s a list of websites and resources to assist with your CMMC compliance:1. CMMC Accreditation Body: www.cmmcab.org 2. Microsoft 365 Government Solutions: www.microsoft.com/en-us/microsoft-365/government 3. SecureFrame Compliance Software: www.secureframe.com 4. ThreatSwitch Cybersecurity Platform: www.threatswitch.com 5. CMMC Self-Assessment Guides: www.nist.gov 6. Training Programs at SANS Institute: www.sans.org 7. Online Learning on Coursera: www.coursera.org ConclusionWhile achieving CMMC compliance may seem complex and costly, it’s essential for securing DoD contracts. By following this step-by-step guide, you can protect your business and ensure eligibility for lucrative government projects.If you need help navigating the process, contact CPRFirm.com for expert guidance tailored to your needs.

How to Achieve CMMC Compliance: A Step-by-Step Guide with Costs

Portrait, basket and smile of woman grocery shopping in retail, supermarket and convenience store for drink. Groceries, market and happy African customer in shop for wholesale soda, sales and juice

Understanding CAC and ROAS: Essential Metrics for Black EntrepreneursIn the world of business, especially as Black entrepreneurs continue to build and scale enterprises, understanding key financial metrics can be the difference between thriving and merely surviving. Two of the most important metrics to grasp are CAC (Customer Acquisition Cost) and ROAS (Return on Ad Spend). These tools are your business’s compass, helping you navigate marketing decisions, profitability, and growth strategies.<figure id="figure-6go5zpajbm41uvw4i"><img id="6go5zpajbm41uvw4i" src="https://cdn.durable.co/getty/7NH7f8YRlUbcPZqUGF7U1EZpeVxQoMAFhjc2S80z5sFARsRL9RodyldtsBo9cDJq.jpeg" alt="Customer Acquisition Costs" title="Customer Acquisition Costs" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9; object-position: 35% 45%;" data-corners="default" data-aspect="16:9" data-caption="Customer Acquisition Cost (CAC)" data-positionx="35%" data-positiony="45%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/getty/7NH7f8YRlUbcPZqUGF7U1EZpeVxQoMAFhjc2S80z5sFARsRL9RodyldtsBo9cDJq.jpeg" data-mce-style="aspect-ratio: 16/9; object-position: 35% 45%;"><figcaption class="body-normal text-gray-500 mt-2">Customer Acquisition Cost (CAC)</figcaption></figure>Here’s a breakdown of what CAC and ROAS mean, why they matter, and how Coleman Public Relations &amp; Consulting Firm LLC can help you uncover the formula that works for your business.&nbsp; What is CAC? (Customer Acquisition Cost) CAC is the cost of acquiring a new customer. It tells you how much you’re spending on marketing and sales efforts to convert one person into a paying customer.Formula for CAC: CAC = Total Marketing and Sales Costs ÷ Number of Customers AcquiredExample:You spend $10,000 on ads, emails, and sales outreach in a month. During that month, you acquire 100 new customers. CAC = $10,000 ÷ 100 = $100This means you’re spending $100 to acquire each new customer.What is ROAS? (Return on Ad Spend) ROAS measures how much revenue you generate for every dollar spent on advertising. It’s a key indicator of your marketing campaign’s profitability.<figure id="figure-rpk8hc4am41v2a6c"><img id="rpk8hc4am41v2a6c" src="https://cdn.durable.co/getty/13mDlCKGYK0LUJcZmQRmz1WJIl6lfMUf0rzz0sGZb8ZagYU6MjWbljxqaYaVO5L7.jpeg" alt="ROAS Return on Ad Spend report on a tablet." title="ROAS Return on Ad Spend report on a tablet." class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="ROAS (Return on Ad Spend)." data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/getty/13mDlCKGYK0LUJcZmQRmz1WJIl6lfMUf0rzz0sGZb8ZagYU6MjWbljxqaYaVO5L7.jpeg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"><figcaption class="body-normal text-gray-500 mt-2">ROAS (Return on Ad Spend).</figcaption></figure>Formula for ROAS: ROAS = Revenue Generated from Ads ÷ Ad SpendExample:You spend $1,000 on Instagram ads, and those ads generate $5,000 in sales. ROAS = $5,000 ÷ $1,000 = 5This means for every $1 you spent on ads, you earned $5 in revenue.&nbsp; How CAC and ROAS Work Together While CAC focuses on the cost to acquire a customer, ROAS focuses on the revenue generated from ad spend. Together, these metrics help you balance cost and revenue in your marketing efforts.Ideal Scenario:Low CAC and High ROAS: You’re acquiring customers cheaply and generating significant revenue. Unsustainable Scenario:High CAC and Low ROAS: You’re spending too much to acquire customers and not earning enough in return. Example of Their Relationship:If your CAC is $50 and the Lifetime Value (LTV) of a customer is $200, you’re in a good position. However, if your ROAS is only 1.5, meaning you’re earning $1.50 for every $1 spent, you need to improve your marketing efficiency. &nbsp; Why Knowing Your Numbers is Crucial It costs too much not to know your numbers. Beyond CAC and ROAS, many entrepreneurs miss out on other critical metrics, such as:Lifetime Value (LTV): The total revenue a customer generates during their relationship with your business. Churn Rate: The percentage of customers who stop doing business with you over time. Profit Margins: The percentage of revenue left after all expenses are deducted. Break-Even Point: The amount of revenue needed to cover your costs. Without tracking these metrics, it’s nearly impossible to scale your business effectively.&nbsp; Book Time with Our Experts to Stop the Struggle At Coleman Public Relations &amp; Consulting Firm LLC, we understand how overwhelming it can be to figure this out on your own. Instead of spending the next decade struggling to learn these formulas and metrics, book some time with our experts.We’ll help you:Reduce your CAC. Maximize your ROAS. Understand your LTV, churn rate, profit margins, and more. Don’t let a lack of knowledge hold your business back. Our team will guide you step-by-step to uncover the formula that works for you.&nbsp; The Bottom Line CAC and ROAS aren’t just numbers—they’re the keys to understanding your business’s profitability and growth potential. By mastering these metrics, you can make smarter decisions, allocate resources more effectively, and ensure the long-term success of your business.Book a consultation with Coleman Public Relations &amp; Consulting Firm LLC today to stop the guesswork and start building a thriving business. Let’s grow smarter, together.&nbsp;

Understanding CAC and ROAS: Essential Metrics for Black Entrepreneurs

Before You Pitch: Are You Offering Profit or Progress? When you’re preparing to pitch a product or service to someone—whether it’s me or anyone else—take a moment to ask yourself: Am I helping this person achieve profit or progress? The distinction is critical, and understanding it can make all the difference in how your offer is received.Progress vs. Profit Sometimes, the value you bring to someone is in helping them make progress toward their goals, even if immediate profit isn’t guaranteed. And let’s face it, certain services—like SEO strategies, thumbnail design, or coaching—fall into this category. These services can pave the way for future success, but claiming a guaranteed ROI is overselling.<figure id="figure-w00o1p7cljm48uhqlq"><img id="w00o1p7cljm48uhqlq" src="https://cdn.durable.co/getty/1eSUS3l4rgnxFKhnaA9aX3jJ1sAxg1kfckXk01ZHXq1KC2lvPlEHVUCep1ZErS4i.jpeg" alt="selective focus of african american man in wireless headphones reading magazine in private plane" title="selective focus of african american man in wireless headphones reading magazine in private plane" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="default" data-aspect="16:9" data-caption="black man flying private" data-positionX="undefined" data-positionY="undefined" data-fullWidth="false"/><figcaption class="body-normal text-gray-500 mt-2">black man flying private</figcaption></figure>Think about professionals like doctors, nutritionists, and dietitians. They guide you on how to eat, exercise, and take care of yourself, but they can’t guarantee you a long life. That’s a blessing that only God controls. What they provide is progress—steps toward a healthier, more fulfilling life—but they can’t promise perfection.At CPRFIRM.COM, we offer services that fall into this category. We help you build strategies, improve your branding, and enhance your outreach. But like any other trusted service, we know that progress takes time, and results require effort, timing, and persistence.What Not to Do When Pitching Avoid pitching services—like SEO or thumbnails—as if they will bring guaranteed ROI. No one can foresee every variable in business. Instead of overselling, focus on how your service helps the person progress toward their goals. For example:Does your service make their life easier? Does it save them time? Does it set the foundation for future growth? When you pitch with honesty and humility, it shows respect for the person’s intelligence and goals.Respect Comes With Time, Titles, and Action Before becoming a titled man or gaining impressive experience, it can be difficult to earn respect, especially from elders. Titles like Chief, Doctor, Ambassador, or Diplomat carry weight because they signal a journey of hard work and proven value.The Key to a Successful Pitch Whether you’re pitching me, a company, or another client, focus on how your offering contributes to progress or profit. Remember:Profit is tangible, measurable, and often immediate. Progress is intangible, foundational, and paves the way for future success. Not every service guarantees profit, but if you can show how your service contributes to meaningful progress, you’ve already delivered value.So before your next pitch, ask yourself: Am I promising more than I can deliver? Am I offering something that truly helps this person move forward? When your pitch aligns with their needs and aspirations, the respect and trust you earn will be worth more than any sale.&nbsp; Visit CPRFIRM.COM to learn how we help individuals and businesses make real progress toward their goals. #Respect #ProgressNotPerfection #CPRFIRM&nbsp; #Leadership

Before You Pitch: Are You Offering Profit or Progress?

Business, smile and portrait of black woman in office at night with crossed arms for working, startup and career. Leadership, success and female worker with happy mindset, attitude and company pride

Starting Your Business: Steps for New Entrepreneurs in Palm Beach County Written by Kellen Coleman<figure id="figure-g9c17a173pm46ditsn"><iframe id="g9c17a173pm46ditsn" src="https://www.youtube.com/embed/HDnomMAfKbw" class="w-full bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9;" allowfullscreen="" data-url="https://youtu.be/HDnomMAfKbw" data-corners="default" data-fullwidth="false" data-mce-src="https://www.youtube.com/embed/HDnomMAfKbw" data-mce-style="aspect-ratio: 16/9;"></iframe></figure>Starting a business is an exciting, life-changing journey, but it requires dedication, discipline, and smart decisions. Fortunately, Palm Beach County and South Florida offer a wealth of resources to help entrepreneurs—especially minority business owners—turn their dreams into reality. Nationwide programs also provide support, so you’re never alone in this process.However, entrepreneurship also demands personal sacrifice. While there are grants, loans, and mentorship programs to help, the effort you put into saving and investing in your own business is equally important. Let’s explore the steps to launching your business, focusing on opportunities in Palm Beach County and beyond.&nbsp; Step 1: Develop Your Business Idea Every great business starts with an idea. What problem will your business solve? What unique value can you bring to the market?Example: Nani’s Puff Puff in Palm Beach County was built on the idea of sharing Cameroonian recipes through a pop-up business model, showcasing the power of starting small with a clear concept.&nbsp; Step 2: Write a Business Plan A business plan is your roadmap to success. It includes your goals, target audience, financial projections, and the strategies you’ll use to achieve them.Resource: E2COHORT offers local mentorship and workshops to guide entrepreneurs through crafting business plans.Nationwide Support:SCORE (Service Corps of Retired Executives): Offers free business plan templates and mentoring. SBA (Small Business Administration): Provides comprehensive guides and tools to help you get started. &nbsp; Step 3: Secure Funding Funding is crucial for getting your business off the ground. Palm Beach County and South Florida provide excellent resources for minority entrepreneurs:Palm Beach County Black Business Investment Corporation (BBIC): Offers loans and technical assistance. PTAC (Procurement Technical Assistance Center) and Apex Accelerators: Help minority-owned businesses secure government contracts. Urban League of Palm Beach County: Provides training and support. Nationwide Options:SBA Microloans: Small loans to help startups cover initial costs. SCORE Resources: Connects entrepreneurs with funding opportunities. Personal Funding Tip: While securing external funding, remember that investors value seeing how much you’ve saved and sacrificed to invest in your business. Ask yourself:Could I skip my daily Starbucks run and make coffee at home instead? Is going out to the club or taking that vacation something I can delay until my business is off the ground? What unnecessary expenses—lashes, cigarettes, vapes—can I cut to build my financial foundation? By showing you’ve taken real steps to minimize personal expenses, you demonstrate commitment and financial discipline, which investors love to see.&nbsp; Step 4: Register Your Business Choose your business structure (LLC, sole proprietorship, corporation, etc.) and register your business with the state of Florida.Resource: The Palm Beach County Office of Equal Business Opportunity (OEBO) can guide you through certifications and licensing processes, especially if you’re a minority or woman-owned business.&nbsp; Step 5: Build Your Network Entrepreneurship thrives on connections. Build relationships, attend local events, and seek mentorship.Local Resources:Miami-Dade Chamber of Commerce: A hub for networking and resources. Black Chamber of Commerce of Palm Beach County: Supports economic growth within the Black community. Nationwide Options: SCORE and SBA events connect you to experienced mentors and fellow entrepreneurs.&nbsp; Step 6: Market Your Business Marketing is essential for growth. Leverage social media, local events, and word-of-mouth to spread the word about your business.Example: Entrepreneurs like Rolando Chang Barrero used local connections and digital platforms to grow their businesses in Palm Beach County successfully.&nbsp; Step 7: Continue Learning and Growing Entrepreneurship is a lifelong learning process. Use local and national resources to enhance your skills and adapt to market changes.Local Resources:Palm Beach SBDC (Small Business Development Center): Offers training programs. Urban League of Palm Beach County: Provides support for minority entrepreneurs. &nbsp; Final Thoughts Starting a business is more than just a financial investment; it’s about discipline, sacrifice, and perseverance. You don’t have to navigate it alone—Palm Beach County and nationwide organizations like SBA and SCORE are here to help you succeed.But remember: Investors and supporters want to see that you’ve put your own skin in the game. Whether it’s skipping Starbucks, saying no to unnecessary expenses, or holding off on vacations, these sacrifices can make a real difference.You don’t have to do life alone, but you do need to take the initiative to find the right resources and people to help. Remember, life is like a seed—you must plant it, water it, and nurture it for it to grow.Kellen Coleman is a business consultant, entrepreneur, and public relations expert dedicated to helping businesses succeed through strategy and collaboration.

Starting Your Business: Steps for New Entrepreneurs in Palm Beach County

Coleman Public Relations & Consulting Firm LL (CPR

Coleman Public Relations & Consulting Firm LLC is a dynamic communications and strategy company helping businesses, entrepreneurs, and organizations amplify their voices and scale their impact. We specialize in public relations, brand management, and consulting, with a strong focus on integrating Artificial Intelligence into modern business solutions. Our strength lies in blending traditional PR expertise with cutting-edge AI tools for data-driven storytelling, crisis management, and business growth strategies. We advise clients across industries, offering services in media relations, digital marketing, business consulting, career coaching, and AI-powered solutions for efficiency and competitive advantage.

Please create visuals and a gold and black logo that reflects prestige, innovation, and authority. The design should capture both the traditional professionalism of public relations and the forward-looking strength of AI integration. The visuals should emphasize trust, intelligence, and global reach.

Coleman Public Relations & Consulting Firm LLC (CPR FIRM)

Blog

Tariffs to BRICS Nations: Why Bullying 45% of the World W...

Navigating Movies as a Christian Parent: Watching What Yo...

How to Achieve CMMC Compliance: A Step-by-Step Guide with...

Understanding CAC and ROAS: Essential Metrics for Black E...

Before You Pitch: Are You Offering Profit or Progress?

Starting Your Business: Steps for New Entrepreneurs in Pa...