Canton Fair Guide: Dates, Profits & Success Strategies
The Ultimate 2025 Canton Fair Guide: Dates, Profits & Success Strategies

The Canton Fair (China Import and Export Fair) stands as the world's largest trade exhibition—a must-attend marketplace for entrepreneurs, wholesalers, and brand builders seeking direct access to thousands of manufacturers. Whether you're launching a private-label brand, expanding your product line, or negotiating face-to-face with factories, this comprehensive guide covers everything you need to succeed at the 138th Canton Fair in Guangzhou, China.
2025 Canton Fair Dates & Product Categories (Autumn Session)
The fair takes place at the massive China Import and Export Fair Complex in Guangzhou, strategically divided into three product-focused phases:
Phase 1: October 15–19, 2025
Focus:
Electronics & Smart Household Appliances
Industrial Automation & Manufacturing Equipment
Energy-Saving Technologies & Lighting
Advanced Robotics & AI Solutions
Tools & Building Materials
Highlight: Next-generation AI-powered robots including automated kitchen assistants, smart cleaning systems, and companion robots with emotional intelligence capabilities.
Phase 2: October 23–27, 2025
Focus:
Consumer Goods & Gift Items
Kitchenware & Home Products
Furniture & Home Decor
Personal Care Products
Fashion Accessories, Bags & Jewelry
Highlight: Emerging fashion accessory brands ready for white-labeling and boutique-ready collections with customization options.
Phase 3: October 31–November 4, 2025
Focus:
Apparel & Textiles
Footwear & Leather Goods
Medical Devices & Health Products
Office & School Supplies
Food Products & Beverages
Highlight: Ready-to-brand boutique fashion lines, athletic wear manufacturers, and direct sourcing partnerships with established textile factories.

How to Register as a Buyer
You don't need to represent a major retail chain to buy at Canton Fair. Here's how to prepare:
Pre-register online: Free registration at https://cief.cantonfair.org.cn
On-site registration: ¥100 RMB (~$15 USD) if you haven't pre-registered
Badge replacement cost: ¥200 RMB (~$30 USD)
Required for registration:
Business card (even for solopreneurs or new businesses)
Targeted product categories or specific sourcing goals
Basic company information and import/export intentions
You can attend as:
An independent buyer/entrepreneur
E-commerce seller (Amazon, eBay, Shopify store owner)
Retail or boutique store representative
Brand developer seeking manufacturing partners
Startup looking for custom product development
Negotiating MOQs & Profit Potential
One of the most valuable aspects of attending in person is the ability to negotiate lower minimum order quantities (MOQs) and better pricing. Here are realistic examples of what you can expect:
Bluetooth Earbuds
Standard MOQs:
100 units: $8 each
500 units: $6 each
1,000 units: $4.75 each
Profit Scenario:
Purchase: 1,000 units at $4.75 = $4,750 investment
Retail price: $24.99 × 1,000 = $24,990 revenue
Gross profit: $20,240 (before shipping, marketing, etc.)
Custom-Printed Apparel
Standard MOQs:
300-500 units (mixed styles/sizes)
Price range: $2.50-$4.00 per unit
Retail potential: $20-$35 per unit
Profit Scenario:
Purchase: 500 shirts at $3 = $1,500 investment
Retail price: $25 × 500 = $12,500 revenue
Gross profit: $11,000 (before shipping, marketing, etc.)
Human Hair Products
Standard MOQs:
20-50 bundles minimum
Wholesale: $20-$35 per bundle
Retail potential: $70-$150+ per bundle
Profit Scenario:
Purchase: 50 bundles at $30 = $1,500 investment
Retail price: $99 × 50 = $4,950 revenue
Gross profit: $3,450 (before shipping, marketing, etc.)

Accommodation & Daily Expenses
Hotel Options (Per Night)
Budget Hotels (2-3 stars): $30-$60
Mid-Range Hotels (4 stars): $70-$120
Luxury Hotels (5 stars): $130-$220
Recommended Properties with Fair Shuttle Service:
Guangzhou Hotel: from $63/night
Somerset Haizhu Centre: from $46/night
DoubleTree by Hilton: from $83/night
Pro tip: Book accommodations at least 2-3 months in advance as prices typically increase by 30-50% closer to the fair dates.
Food & Dining Costs
Street Food & Local Eateries: $3-$7 per meal
Mid-Range Restaurants: $10-$20 per meal
Western or Upscale Dining: $30-$60+ per meal
Average Daily Food Budget: $15-$45
Total Daily Budget Estimates
Budget Traveler:
Accommodation: $50
Food: $15
Transportation & Miscellaneous: $10
Total: $75/day
Business Traveler:
Accommodation: $120
Food: $35
Transportation & Miscellaneous: $20
Total: $175/day
Premium Experience:
Accommodation: $200
Food: $45
Transportation & Miscellaneous: $30
Total: $275/day

Essential Preparation Tips
Before You Go
Visa Requirements: Apply for a business visa using your Canton Fair invitation letter
Digital Preparation: Download WeChat for communication and payments in China
Product Research: Create a specific list of products and target price points
Budget Planning: Bring $5,000-$10,000+ in available funds if you plan to place orders on-site

At the Fair
Efficient Navigation: Download the Canton Fair app to plan your route through the massive exhibition halls
Negotiation Strategies: Always ask about OEM (applying your brand to existing products) and ODM (custom product design) options
Sample Collection: Budget for sample purchases and shipping ($200-$500 recommended)
Supplier Verification: Use on-site resources to verify factory credentials and production capabilities
Special Focus Areas for 2025
Tech & Robotics Innovations (Phase 1)
AI-powered home automation systems
Multi-functional kitchen robots and smart appliances
Advanced companion robots with emotional intelligence
Sustainable energy solutions and smart lighting
Fashion & Apparel Opportunities (Phases 2 & 3)
Boutique-ready clothing collections with customization options
Sustainable and eco-friendly textile manufacturers
Specialized athletic wear with technical fabrics
Direct access to premium bag and accessory factories
Professional Support Services
Need help navigating the Canton Fair? CPRFIRM offers comprehensive support:
Interpreter services for effective communication with suppliers
Supplier verification and quality control assistance
Business matchmaking with pre-vetted manufacturers
Product sourcing expertise and negotiation support
Post-fair follow-up and relationship management
Visit CPRFIRM.com to turn your product ideas into successful imports without wasting time or money.
This guide was prepared by Kellen Coleman for entrepreneurs attending the 138th Canton Fair. For personalized sourcing assistance, international PR, or global market entry strategies, contact us at CPRFIRM.com.