The Survival Rate of U.S. Businesses: Insights for All Entrepreneurs and How to Thrive

Nov 19, 2024By Kellen Coleman M.A.
Kellen Coleman M.A.

Most Businesses Don't Survive For Different Reasons

Embarking on the entrepreneurial journey is both exhilarating and challenging. While the pursuit of independence and financial success drives many, the reality is that sustaining a business over time is demanding. Data from the Bureau of Labor Statistics, as highlighted by Visual Capitalist, reveals that only about one-third of companies launched in 2013 have survived a decade later. Survival rates vary significantly across industries, with agriculture and forestry leading at 51%, while bakeries, restaurants, and other retail-heavy sectors face higher risks of failure.

Some Of The Top 5 Riskiest Industries for Businesses

Not all industries are created equal when it comes to business survival. Some sectors are inherently riskier due to high competition, slim profit margins, or external factors like consumer behavior and economic conditions. According to the data, the top 5 riskiest industries include:

1. Restaurants (42% Survival Rate)

- Fewer than 1 in 2 restaurants survive their first five years, and only about 1 in 3 makes it a full decade. This high failure rate is due to intense competition, fluctuating food costs, and the challenges of maintaining consistent foot traffic.

2. Bakeries (~42% Survival Rate)

- Like restaurants, bakeries face a tough market due to slim profit margins, high operating costs, and fierce local competition. For every bakery that succeeds, many struggle to stay afloat.

3. Barber Shops (Approx. 44% Survival Rate)

- Barber shops fare slightly better, with nearly half surviving beyond five years, but their brick-and-mortar nature still exposes them to challenges such as high rent costs and changing consumer preferences.

4. Brick-and-Mortar Retail Stores (38%-42% Survival Rate)

- Retail businesses, including clothing stores and specialty shops, face stiff competition from e-commerce and shifting consumer habits. Fewer than 1 in 2 survive the first five years, with many failing to adapt to online trends.

5. Entertainment (35% Survival Rate)

- About 1 in 3 entertainment-related businesses, such as venues or event companies, make it to their 10th year. This is largely due to the unpredictability of consumer demand and the difficulty of staying relevant.


Common Reasons Why Businesses Fail

Understanding why businesses fail is crucial for aspiring entrepreneurs. According to research, the primary reasons include:

- Cash Flow Problems (82%)

- A staggering 82% of businesses experience cash flow issues, leading to operational challenges and, ultimately, closure. Effective financial management and planning are essential to mitigate this risk.

Lack of Market Need (42%)

- Approximately 42% of businesses fail because there is insufficient demand for their product or service. Conducting thorough market research before launching can help ensure there is a viable customer base.

- Running Out of Cash (29%)

- Nearly 29% of businesses run out of cash, often due to overspending, poor budgeting, or unforeseen expenses. Maintaining a healthy cash reserve and monitoring expenses closely are vital practices.

- Not the Right Team (23%)

- About 23% of businesses cite not having the right team as a reason for failure. Building a team with complementary skills and a shared vision is crucial for success.

Being Outcompeted (19%)

Competition is fierce, and 19% of businesses fail because they are outcompeted. Staying innovative and responsive to market trends can help maintain a competitive edge.

How many Small Businesses Fail

How Coleman Public Relations & Consulting Firm LLC Can Help

These statistics may seem daunting, but they also highlight the importance of preparation, adaptability, and strong foundational strategies. This is where Coleman Public Relations & Consulting Firm LLC (CPRFIRM.COM) comes in.

Business Strategy: We help entrepreneurs navigate their industries with tailored strategies that address specific challenges and leverage unique opportunities.

Operational Support: From setting up efficient systems to managing day-to-day operations, we ensure your business runs smoothly.

Marketing and Public Relations: We help you craft compelling narratives that attract and retain customers, ensuring your brand stands out.

Financial Planning: We provide guidance on managing cash flow, reducing costs, and planning for sustainable growth.

Risk Management: We prepare you for uncertainties with strategies to adapt and thrive in evolving markets.

At CPRFIRM, we understand that every industry has its unique challenges, and we work with you to not only survive but thrive.

Why Thriving is the Real Flex

The flashy flexes—like opening a business or having a grand launch—don't mean much without long-term success. The real flex is building a stable, growing enterprise that creates a legacy for you and your family.

Success starts with preparation: understanding the risks, mastering the fundamentals, and partnering with experts like CPRFIRM who are dedicated to your success.

Let's build something lasting together. Because at the end of the day, thriving in business isn't just about survival—it's about creating a future that grows stronger with time.

Visuals and information sourced from https://www.visualcapitalist.com/why-do-businesses-fail/